Gold Jewellery Buying Guide (2026): Purity, Price & Hallmark

12 September 2026 · 5 min read

Buying gold jewellery is a big decision — it's money, emotion, and often a family occasion all at once. This guide walks you through everything you should check before you buy in Rourkela: purity, price, making charges, hallmarking and resale — so you pay the right amount for the right piece, with no surprises.

1. Decide the purity: 22K, 24K or 18K

Most Indian jewellery is 22K (916) gold — the best balance of purity and durability. 24K (999) is for coins and bars, and 18K (750) suits diamond and lighter designs. Full explainer: 22K vs 24K gold — which to buy.

2. Always check the BIS hallmark

Since 2021, hallmarking is mandatory. Look for three marks — the BIS logo, the purity grade (916/750) and the 6-character HUID. You can verify the HUID in the free BIS CARE app. Step-by-step: how to check gold purity.

3. Understand the full price

The price of any gold piece is made of four parts:

Work out the exact price of any weight with our gold price calculator before you visit.

4. Think about resale before you buy

When you sell or exchange gold later, you're usually paid for the metal value, not the making charges. So for pieces bought mainly to hold value, lower making charges keep you closer to pure gold; for pieces you'll treasure and wear, the design is worth it.

5. Ask for a clear invoice

A trustworthy jeweller itemises everything: net weight, purity, HUID, making charges, GST. If any of that is missing, ask. Transparency is the difference between a fair price and a guess.

At M N Alankar Palace, Rourkela, every piece is BIS-hallmarked and every invoice is fully itemised. Browse our collection, check today's rate, or visit the store— we'll walk you through any piece.
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